At 3.6B, internet users total more than half of the global population. Given this mainstream status, new growth may be harder to come by, although rapid innovation and increased competition continue to drive product improvements, which in turn prompts more usage. In fact, on average, adults spend nearly six hours engaged with digital media. These are just some of the findings in this year’s annual Internet Trends Report authored by Mary Meeker from Kleiner Perkins. Gaining perspective on global technology trends from a business and customer perspective are the benefits of this report. We hope you enjoy reading it and find that you gain some helpful insights.